Proctor and Gamble. Should Proctor & Gamble expand into the Chinese Research Paper

Proctor and Gamble. Should Proctor & Gamble expand into the Chinese market How should they expand and what problems could they face - Research Paper Example Over the years, Proctor and Gamble has grown and continued to expand in terms of the subsidiaries that the company has. Further the profits of the company have been increasing over time and this has the company ranked severally on the Fortune Magazine’s list of the Most Admired Companies Worldwide. The structure of the company is in such a manner that there are global benefits in more than 180 countries where the brands of Proctor and Gamble are sold. The global network that Proctor and Gamble has managed to establish over the years works to their advantage in the sense that in the event that the company wants to expand, it becomes less challenging having built a name for itself worldwide. When considering expanding to China there are some factors that Proctor and Gamble may want to put into perspective. The first and most obvious factor is the competition that the company is likely to face from companies such as Johnsons and Johnsons and Unilever (Cunningham, 1981). It is important to remember that China is one of the fastest growing economies the world over and expanding to such an economy would be an opportunity for the company to amass massive income and high profits. Even though a company like Johnsons and Johnsons which offers similar products as Proctor and Gamble has already established itself in China, Proctor and Gamble still has a chance to enter into the Chinese market and become one of the most successful companies worldwide in the provision of consumer products. Proctor actually did manage to enter the Chinese market and despite the fierce competition it has constantly faced from its rival companies such as Unilever and Johnson and Johnsons, Proctor and Gamble has managed to create a niche for itself not only in the Chinese market but the in all other parts of the world where her brands are sold. This discussion will thus consider the various options for a entering a new market and Proctor and Gamble may have considered and the one they